Tag: crm in retail industry

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5 reasons why Business Intelligence should be integral part of an organisation

Many corporate owners and managers are flooded by ‘ information overload ‘ in today’s client-centric, digital-first environment and are desperately trying to find ways to gain better control, insight, and knowledge from data of their organization.

One of the best solutions to this growing problem is to adopt a Business Intelligence (BI) strategy, but in reality, many companies have been slow to do so – due to a lack of knowledge of exactly what it involves, where to start, and how long it will take to see any benefit. Therefore in this context, we will discuss the 5 reasons why Business Intelligence should be an integral part of your organization.

1) Making intelligent choices

As a business manager or operator, a good grip on what metrics the organization tells you is essential. Information, as we all know, is not necessarily equal to intelligence! This is especially the case if that information is ‘siloed’ in disparate parts of your business.

The primary objective of a BI program is to turn the data of your organization into organized, analysable knowledge. It is clear from the experience of our customers that getting up-to-date, data-driven information at your disposal will not only lead to improved business decisions but eventually lead to excellent financial results.

2) Help to attain marketing and sales targets

Your Business Intelligence program will provide in-depth analysis to jumpstart sales, enhance marketing function performance, and – crucially – shake the way both teams work together.

Let’s start with sales. Providing the salespeople with information that can quantify their operation and identify trends in customer behaviour is necessary if their solutions are to be positioned more efficiently and if they take advantage of all opportunities for upselling and cross-selling.

In marketing, the team can benefit greatly from BI by making sales information more accessible, which can be used to fine-tune and tailor their marketing campaigns. You can use software features to monitor and evaluate each campaign and use gathered information to ensure that potential advertising campaigns are as successful and effective as possible

3) Strengthening production

Business Intelligence has the potential to release inefficiency bottlenecks, refine existing business processes, automate routine tasks and bring new levels of organization and prioritization to everybody’s work.

Effectiveness and productivity improvements can be significant, with more attentive customer support, better time management for salespeople, and shorter product development cycles and marketing campaigns.

4) Enhance the accuracy and enforcement of data

Not only does the keeping of data in different siloes make it almost impossible to get your consumers ‘ 360-degree view, but it also hurts the very practical issue of data reliability and quality, which will harm all facets of your business. Addressing the underlying integrity of your data in any BI venture is indeed important – but we also see improved data management as a clear motivating factor behind such investments.

For instance, centralizing data helps to improve transparency and expose inaccuracies and gaps that will lead to wasted marketing spend, not to mention potential brand damage caused by sending insensitive or mistargeted communications.

5) Boost ROI

The culmination of all of the above points should be an enormous improvement in your business-wide return on investment – from everyday performance management, revenue conversion metrics and customer experience to research, modelling, and future growth strategies

In general, smart technology is adopted to track, advise, direct, manage and calculate Customer Experience – incorporating the notion firmly into the culture of the company that each group and each person is responsible for putting the customer at the heart of the business.
As we have already mentioned, the emphasis is on moving away from department-specific solutions and towards organizational implementations that help businesses maintain their strategic and tactical business operations closely associated with current goals.

That’s why BI can be summarized as offering managers with “a clearer understanding of how well their businesses are performing and whether they are achieving targets.”
You should contact Microsoft Gold Partner Trident if you want BI tools and their benefits. Our BI specialist will guide you to optimize your productivity and take maximum advantage of BI technology.

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Industry-Leading Software and Solutions for the Hospitality Industry

Food & Hospitality Service Industry as a whole has many challenges from planning to operations. We provide Software to Restaurants (Quick Service to Fine Dine-in), Cafe, Bars, etc., to reduce Operational Cost and Increase Revenue

  • Increased Revenue with Targeted Marketing: Capture data so you can create effective offers and rewards. Generate more revenue through Loyalty & gift card programme
  • Gain Customer Loyalty and Repeat Business :
    • Give your customers exceptional, multi-channel customer service and gain their loyalty
    • Promotions, campaigns, offers and meal deals
    • E-commerce and mobile loyalty
    • Fast and precise delivery service
  • Faster Table Turns: Monitor table availability and match party size to table size. More table turns = more revenue
  • Increased Reservations: Integrate your guest management software with our online booking services or use Open Table – take bookings 24/7, 365 days a year
  • Better Waste Control: Manage items in stock efficiently and minimise shrinkage. Plan your meals in advance and rationalize your ingredients orders
  • Reduce Labour Costs: Forecast labour needs and mitigate against
  • Proactive Social Media Management: Track sites like Tripadvisor and get alerts if adverse reviews are posted
  • Improve Fraud Detection and Prevention: Protect your bottom line. Eliminate staff theft
  • Multi-Site Efficiency: Reports show your business end-to-end. Make menu changes across your estate in seconds
  • Business Analytics: Check and analyse your performance in real time with our all-in-one system for front- and back-of-house operations.
  • Award-winning Support From our 24/7 global helpdesk

Digital Transformation

Digital is no longer a purview of only Banking, Insurance, Healthcare or Retail. The Restaurant industry is having pressure from multiple directions.

Today’s consumer expects fresh food, whether it is in season or not, with an exotic dining experience.

Successful restaurants recognize that the easy path to their customers’ stomachs begins in their minds. They need to grab customer’s attention and entice them with a memorable experience in order to trigger repeat visits.

Here are some of the applications of Digital disruption in the restaurants & food service industry:

  • Digital Signage to deliver eye-catching graphics to engage customers the moment they walk through the door
  • Online reservations using mobile app & flexibility of customization of menu as per customer taste.
  • Loyalty programs based on Big data and analytics, the businesses in the hospitality sector are not only able to create laser targeted marketing campaigns but are also able to measure success.
  • Digital supply chains to accurate demand forecasting, inventory optimization, and cost reduction.
  • Chatbots: Restaurants are using virtual assistants to respond to customer inquiries and to process and customize customer orders. Taco Bell, Pizza hut have adopted chatbots to automate ordering process from a social media platform.
  • Robots – Restaurants are using AI-driven robots to increase capacity and speed of food preparation and delivery.
  • Developers are designing applications which use AI to help consumers choose meals & suggest foods based on their eating preferences.
  • Kiosks – Restaurants are integrating AI-driven self-service Kiosks to reduce customer waiting time and enhance the customer ordering experience.
  • Pay by phone and flexible paying options

Payment Integration

Give your customers the choice to pay online. Trident provides integrations with multiple leading online payment service providers. Accept online payments from the popular digital wallets without any hassles.

Online Ordering

It is always advisable to have a presence on multiple food ordering services so as to not miss out on potential customers. Trident allows you to automatically accept orders from various platforms and saves you the hassle of adding them manually into the POS at the end of each day. The entire customer data and order details are automatically added to the POS software. Trident  smart CRM module fetches this data instantly and sorts the customers into buckets according to their behavior

 

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