Mahindra & Mahindra: Transforming Product Innovation

Mahindra & Mahindra’s automotive division is transforming product innovation with IBM’s Rational solutions. Together, they are integrating every stage of the development process into a single seamless, traceable system: enhancing collaboration between stakeholders, increasing product quality and reducing time to market.

As India’s automotive industry undergoes rapid growth, Mahindra & Mahindra faces increasing competition from its rivals. Equally, customer demands are growing beyond simply engine power and robust mechanics. They expect a vehicle that also delivers optimized performance, fuel economy, comfort and connectivity – all of which require sophisticated software to achieve.

Integrating software and systems engineering into the mechanical engineering process brings its own difficulties with it. For one thing, there are more people involved. For another, there are more steps in the journey from requirements gathering, to final testing and delivery.

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