Microsoft Dynamics CRM

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Microsoft Dynamics CRM
January 21, 20200

Turn prospects into engaged customers with intelligent sales and marketing

The selling landscape is undergoing fundamental changes, many of them driven by the effects of B2B customers’ experience as everyday consumers. Many retailers have created personalized, nearly immersive, online experiences for each customer. Consumers shopping for goods and services continually experience fresh and delightful interactions, from highly customized offers and recommendations to frictionless channels to 24/7 interactions. Using Microsoft Dynamics 365 for Marketing and Microsoft Dynamics 365 for Sales organisations are improving  their profit margins.

The impact of B2C on B2B

Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time.

The source of the problem may be largely invisible to the companies perpetuating this issue. Many organizations believe themselves to be customer-centric, while their buyers may not agree. That’s a significant disconnect. Clearly, B2B has much to learn from B2C companies.

Customer experience – the rewards for getting it right

Many B2C organizations have strategically embraced modern technologies like customer data platforms (CDP) and artificial intelligence (AI) to gain a 360-degree view of their customers and follow through on those insights to optimize customer engagement.

The rewards for getting this engagement right are substantial. Many buyers are willing to pay more for a better customer experience. In terms of the potential benefits a great experience can have on sales success, a McKinsey study reported that organizations can expect:

  • 10-15 percent lower customer churn
  • 20-40 percent increase in the win rate of offers
  • Up to 50 percent lower service costs

Take a new approach

B2B companies must move away from their legacy approaches based on large, relatively impersonal data analysis and move to solutions that unify relationship data across the full customer lifecycle. That way, they can gain insights that help build credibility and trust with buyers. They can run multi-channel campaigns to increase sales-ready leads, create personal experiences, and use guided process and AI to anticipate and respond faster to customer needs. They can build the ongoing, high-quality relationships that are necessary for long-term success.

Four principal goals

Turning prospects into engaged customers is a process. In order to achieve these goals, organizations must focus on 4 key priorities:

  • Nurture more demand
  • Personalize buyer experiences
  • Build relationships at scale
  • Make insight-driven decisions

Each of these drives results by using deep reservoirs of data in making technology feel more human.

Nurture more demand

Relying only on conventional, basic email marketing as the primary source of leads is simply not effective enough. In fact, the more focused and demanding the customer universe is, the more essential it is to gain deep insights into what those customers expect. Northrop & Johnson,  a leading global yacht brokerage, competes for multi-million dollar customers using technology its industry has been slow to adopt. Using Microsoft Dynamics 365 for Marketing has created a decided competitive advantage: Vital insights into their customer base have helped to drive a 70 percent increase in charter sales.

In any industry, companies need to generate leads across multiple channels, nurture large numbers of leads while prioritizing each one, and use data-driven insights to deliver leads that are sales-ready. Nurturing more demand is critical to growth.

Dynamics 365 for Marketing helps generate, nurture and prioritize sales-ready leads.

Personalize buyer experiences

It’s time to end friction, inconsistencies, and the “do you know who I am?” part of the customer experience. Companies can acquire a holistic view of buyers, predict buyer intent, and orchestrate a connected, personalized journey for customers.

In an era where guests have more choices than ever for leisure and entertainment, Tivoli delights its guests by using Dynamics 365 Customer Insights to stay one step ahead of expectations and transform the guest experience. With its deeper understanding of guests, it can add new chapters to its long tradition of imagination and innovation.

Dynamics 365 for Marketing enables you to personalize buyer experiences and predict buyer intent.

Build relationships at scale

Mutually beneficial relationships don’t simply happen with more data. Companies need to build credibility to establish and grow relationships with customers.

Together, Dynamics 365 and LinkedIn enable the company to have increased information about, and impact on the sales relationships that are added to its sales pipeline, even as that pipeline experiences exponential growth month over month.

Dynamics 365 for Marketing helps you build relationships at scale.

Make insight-driven decisions

Here’s where sales and marketing can truly align: utilizing data to uncover insights that lead to better-informed decisions throughout the sales process. This can improve performance, empower employees, and enable the company to gain increasingly effective strategic insights.

With more than 1,500 pubs serving guests throughout the UK, Marston’s launched a business transition by bringing together guest data that was scattered across multiple systems into Dynamics 365. With their locations’ guest data now unified, Marston’s will gain a complete view of guests, which can be harnessed to generate customer satisfaction and strategic insights. This approach helps drive improved performance throughout the company, including the opportunity to empower employees – an often-overlooked aspect of a company’s success.

Dynamics 365 for Marketing enables you to make insight-driven decisions to improve performance, empower employees and gain strategic insights.

Aligning sales and marketing: The intelligent way to succeed

It’s possible to create exceptional experiences, drive more qualified leads, and increase revenue if an organization has the vision, process, and technology to harness all the data available. This requires high-level technology with well-defined business goals and sales and marketing applications fueled by keen intelligence. We have a compelling offering to accomplish just that with Microsoft Dynamics 365. Get in touch with our representative to request a demo for Microsoft Dynamics 365 for Sales & Microsoft Dynamics 365 for Marketing

Blog Reference : https://cloudblogs.microsoft.com/dynamics365/bdm/2019/09/19/turn-prospects-into-engaged-customers-with-intelligent-sales-and-marketing/

Microsoft Dynamics CRM
November 20, 20190

5 ways to find appropriate CRM solution for your organisation

A quality CRM is created to efficiently handle data across various customer profiles, while also providing you the courage to relate to each in an organized and professional manner. It is the number one device for the sales team and will facilitate building and sustaining long-term relationships with customers.

It assures higher lead generation, and boost overall sales. When a business does choose to invest in a CRM system, it needs to invest in the right one. It is very crucial to examine that it gives a perfect match with your daily business practices. That’s why in this context, we will discuss the 5 ways to examine before investing in the CRM software.

1) Impeccable Approachability and Scalability

Aside from various platform approachability, the top CRM should be cloud-friendly, providing passage anywhere and whenever you want, and less overhead expenses compared to on-premise solutions.

The various famous CRM companies facilitate access to the cloud when needed apart from the phone, desktop, and any smart device. Not only does this improve connectivity and comfort of use, but also performance and productivity; users can then have the liberty to pick the platform which they find most beneficial at any given time. Another thing to consider is scalability; will you be able to simply add users as your organization develops?

Market-leading CRM that is Trident’s Microsoft Dynamics 365 offers the most relevant features, vital to businesses with multi-platform accessibility.

2) Not Restricted to only Sales

There are several CRM’s in the marketplace, however, the one that is an ideal fit for you is the one that complements how you work. Your team will be benefitted in every step of the sales process through it, from taking a lead to closing a deal.

It should update itself automatically if any changes that may happen in the future through its built-in flexibility. And most importantly, it should not only restricted to sales but also flatter every aspect of the business process like customer accounts, marketing, or customer service.

A strong CRM solution should create solid inbound tactics to transform any leads to potential clients. Connecting smart features and functionality, it will connect several departments, and increase productivity.

3) Customization and Reporting

Departmental procedures of different businesses can vary greatly. Therefore a good CRM should be customizable to match each company’s needs.

Customization right down to the level of every user can be very beneficial for any organization. You do require software that can provide you penetrations into your data through reporting that occurs across the board, enabling you to boost your profitability.

 4) Past Record of the Provider

There are a lot of CRM choices obtainable in the market today which makes it difficult to opt for the best. Research and reviews indicate that price can’t be the reliability factor for selecting CRM, then what should be the reliability factor?? The answer is the track record of an organization. Picking a firm with a demonstrated track record vs. a fresher one always serves to benefit by ensuring all your data is secure in the present and the future.

5) Cost of the CRM

Small, and medium-sized firms need to consider the pros and cons of pricing when picking a CRM. Firms must thoroughly review what features the cost will cover, and what may need additional investment. The budget must take into account training, after-sales service, future upgrades along with the initial payment. Any important integration, customization or any new equipment that may be required, and come with a price tag.

There are many cost-effective CRM solutions accessible to suit every budget need. All you need to do is some research, and look for feedback from the listings, user databases or forums, so you can narrow down the right choice at your given budget. Other options include Trident’s Microsoft Dynamics CRM that combine the best for both functionality and pricing.

If you are looking to improve customer satisfaction levels through Microsoft Dynamics CRM? Talk to Trident’s CRM experts to know what features you can use according to your organisation (big or small) to make your CRM process more efficient and productive.

Trident’s Microsoft Dynamic CRM is a great example of remarkably flexible software that is fairly effortless to use for small and medium businesses, as well as large-scale, multi-stage operations. Aside from customization, it also blends smoothly with third-party products to provide you total command over your sales.

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