- Improve loyalty, reduce churn, and increase lifetime value by obtaining a better understanding of customer demographics, needs, and behaviors?
- Increase the effectiveness of sales and marketing initiatives by gaining in-depth insight into campaign performance?
- Maximize responsiveness and ensure superior customer service by monitoring call center activities?
- Boost revenue by identifying the most profitable products, services, and customers?
- Optimize network performance and resource efficiency by analyzing call traffic and usage patterns?
- Deliver value-added services by providing online billing, maintenance, and trouble-ticketing systems?
Trident’s solutions based on Microsoft Dynamics ERP / CRM along with IBM Cognos & SPSS can help industry leaders turn the massive amounts of data in their billing, carrier, customer service, provisioning, and maintenance systems into the valuable insight needed to build and improve mission-critical operations.
The solution for telecommunications can include the following technologies
- Microsoft Dynamics AX / NAV: Software combines the ERP’s financial management capabilities to help Billing and Revenue Management.
- Microsoft Dynamics CRM: Software leverages the customer relationship strength to deliver Customer Care.
- IBM® Cognos® Business Intelligence: software combines operational and financial data from across your organization into a single source of information for reporting, analysis, dashboards and scorecards to help drive better business decisions.
- IBM Cognos: provides a near real time view of changing customer behavioral parameters.
- IBM Statistical Package for Social Science (SPSS): software encapsulates advanced mathematical and statistical expertise to extract predictive knowledge that when deployed into existing processes can make them adaptive to help improve outcomes.
- Customer analytic hub from IBM: based on the Master Information Hub platform.