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Media & Entertainment

Publishers, broadcasters and other media companies operate in a highly competitive, volatile market that has seen significant changes in the past few years. Leading organizations have merged, consolidated, and modified their revenue streams and business models to adjust to ever changing customer preferences and challenges of the new economy. Trident for Microsoft Dynamics NAV / AX and Microsoft Dynamics CRM along with Business Intelligence Solutions from IBM Cognos / SAP Business Objects address these new complexities and challenges by providing a comprehensive, integrated solution from ad sales management to billing and revenue recognition.

The Media and Entertainment industry is facing new opportunities and challenges as it works to meet consumer demand for access to high-quality content through multiple devices. New revenue opportunities are arising with new ways to deliver content, but media companies need solutions for acquiring, tracking, managing, and delivering content digitally. Digital Content Management solutions from Microsoft and IBM enable media companies to ingest, track, manage, and deliver digital assets such as images, audio, documents, and video, while managing the related metadata and business processes.


Microsoft Enterprise Resource Planning (ERP) solutions for media companies enable broadcasters, publishers and advertisers to manage their resources, assets, and financials in one integrated solution. These solutions are based on Microsoft Dynamics ERP, adding industry-specific modules like program planning, license management, advertising sales, and subscriber management to the core ERP functions. The industry-specific modules plug into the modular, open architecture of Microsoft Dynamics ERP solutions.


With Microsoft Dynamics CRM, broadcasters can streamline processes to support the ad sales process, capture audience requests and call-ins, deliver better service, and efficiently manage relationships with advertisers, audiences, content licensees, and content providers.

  • Tailor service to specific customer needs with a 360-degree view of the customer.
  • Maximize up-selling and cross-selling across formats and channels.
  • Support cross-channel advertising campaigns.
  • Negotiate rates and placements more effectively.
  • Profile and target your audience better by using actual customer data.
  • Efficiently manage interactions with authors, spokespeople, and others to avoid duplicating efforts.
  • Create a profile of each content provider and make provider contacts available for activities such as a “call for content.”
  • Track and share information about interactions with content providers.


With IBM Cognos / SAP Business Objects / Microsoft BI for Media Business Intelligence convert volumes of ad campaign transaction, ad serving/exposure/position, demographic and other supply chain data into insights for broadcasters to make better business decisions quickly. Our industry leading solutions can help you deliver dynamic, numeric/visual insights to the right people anytime and where they need it to keep the campaign and ROI on track.


Marketers and Media companies have been thrust into a New World of Marketing as a result of rapid technology innovation that transforms how consumers discover, connect and engage with brands and content of all kinds. By any measure, the attention has shifted to digital which offers many of the things marketers have been seeking. Better targeting, more efficient use of marketing budgets, deeper insights into consumer behaviors and how to drive the conversion from prospect to client. Using Microsoft Technologies we can help build rich user experiences on your websites, as well as for video, photos, maps or other media-types interaction.


With the emergence of multiple delivery channels and revenue models, traditional media and entertainment companies are looking at new approaches to engage their customers through rich, compelling and interactive experiences. Delivering high performance and an optimal user experience presents a challenge because of potential latency issues with rich media and online streaming applications. Performance and reliability is must for sites that focus on gaming, electronic publishing, broadcast, web portals, events and social media. Using IBM Rational Testing tools / HP Mercury Load Performance Tool, we can help in Functional, Load and Regression Testing of Ad sales and consumer media sites.


We provide database comprehensive administration and 24X7 database application support services leveraging the onsite-offshore model. We have the technical expertise to provide these services for various databases on different technologies using the latest tools and utilities.


Store, protect, reuse, and archive media content to maximize revenue and optimize your IT infrastructure using IBM Tivoli Storage Solutions.

The solution for Media and Entertainment can include the following technologies:
  • Microsoft Dynamics AX / NAV: Software combines the ERP’s financial management capabilities to help Billing and Revenue Management.
  • Microsoft Dynamics CRM: Software leverages the customer relationship strength to deliver CRM for Media.
  • Microsoft SharePoint: collaboration software helps simplify business intelligence, content management, search, and sharing for intranet and internet sites.
  • IBM® Cognos® Business Intelligence and SAP Business Objects:software combines operational and financial data from across your organization into a single source of information for reporting, analysis, dashboards and scorecards to help drive better business decisions.
  • IBM Statistical Package for Social Science (SPSS): software encapsulates advanced mathematical and statistical expertise to extract predictive knowledge that when deployed into existing processes can make them adaptive to help improve outcomes.
  • IBM Tivoli Storage Management software: Tivoli provides a wide range of data protection, recovery management, and monitoring capabilities.
  • IBM Rational & HP Performance Management: Rational Performance Tester and HP LoadRunner is a performance testing tool used for predicting system behavior and identifying performance issues.